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Free Access Weekend: Apple TV+ will be free from January 3 to 5, 2025, on all supported devices for anyone with an Apple ID.
Regular Pricing: The service typically costs $9.99/month or is available through bundled Apple services.
Promotion Timing: The event coincides with new seasons of hit shows like Bad Sisters and Shrinking, and ongoing series like Silo.
Severance Season 2: The second season of Severance, premiering January 17, is expected to be highlighted during the free weekend.
Strategy Similar to Cable TV: Apple’s move mirrors free weekends by premium cable networks and recent campaigns by Netflix.
Apple TV+ Overview: Launched in November 2019, Apple TV+ has not disclosed subscriber numbers but contributes significantly to Apple’s services revenue.
Services Revenue Growth: Apple achieved $25 billion in services revenue in Q4 2024, with a gross margin has engagement on Apple TV.
Sports Content: Apple TV+ has offered select live sports programming for free to improve its streaming appeal.
Impact: The promotion is a strategic effort to attract new subscribers and further integrate Apple TV+ into Apple’s ecosystem.