Google's  

Video Model Launches: Create High-Quality Videos from Text Prompts!

Generative AI 

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Veo, Google’s generative AI video model, is now in private preview via the Vertex AI platform.

Launch and Availability: 

Generates high-quality 1080p videos in various cinematic styles using text or image prompts. Video length remains unspecified but previously hinted as "beyond a minute.

Capabilities:

Imagen 3, Google’s advanced text-to-image generator, is being made available to all Google Cloud users next week.

Complementary Tools:

Imagen 3 features include prompt-based photo editing and integrating brand-specific elements (logos, styles, etc.).

Features:

Built-in safeguards in Veo and Imagen 3 aim to prevent harmful or copyright-infringing content.

Safeguards and Watermarking:

Some imperfections were there, such as light shining through a hand in an AI-generated concert video.

Limitations:

AI-generated content is already making an impact in industries like advertising (e.g., Coca-Cola's recent holiday campaign).

Market Implications:

OpenAI’s Sora is behind schedule, with a promised release by the end of 2024 yet to materialize.

Competitor Status: