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Veo, Google’s generative AI video model, is now in private preview via the Vertex AI platform.
Launch and Availability:
Generates high-quality 1080p videos in various cinematic styles using text or image prompts. Video length remains unspecified but previously hinted as "beyond a minute.
Capabilities:
Imagen 3, Google’s advanced text-to-image generator, is being made available to all Google Cloud users next week.
Complementary Tools:
Imagen 3 features include prompt-based photo editing and integrating brand-specific elements (logos, styles, etc.).
Features:
Built-in safeguards in Veo and Imagen 3 aim to prevent harmful or copyright-infringing content.
Safeguards and Watermarking:
Some imperfections were there, such as light shining through a hand in an AI-generated concert video.
Limitations:
AI-generated content is already making an impact in industries like advertising (e.g., Coca-Cola's recent holiday campaign).
Market Implications:
OpenAI’s Sora is behind schedule, with a promised release by the end of 2024 yet to materialize.
Competitor Status: