After years of demand—bringing a fully optimized experience.
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Instagram is coming to iPad – After years of waiting, Meta is finally working on a dedicated Instagram app for iPad, per a new report from The Information.
Why now? – The uncertain future of TikTok due to U.S. legislation and trade tensions may be pushing Meta to expand Instagram’s reach fast.
Current iPad app = iPhone clone – Right now, iPad users get a stretched-out iPhone version. A real iPad app would change the game.
Mosseri’s old excuses – In 2022 and 2023, Instagram chief Adam Mosseri said the iPad user base wasn’t a priority due to limited resources.
Times are changing – With TikTok under pressure, Meta sees an opportunity to double down and win over creators and users on more devices.
Web app got better, but... – Instagram’s web and Stage Manager experience on iPad improved, but still lacks native feel and full functionality.
Still unofficial (for now) – Meta hasn’t confirmed anything yet and didn’t respond to comment requests, but the signs are promising.
Long overdue move – iPad users have waited over a decade. If Meta delivers, it could be a big win for content creators and casual users alike.