Computer Makes a Surprise Appearance on Apple’s Website.

Lumon Terminal Pro The Iconic ‘Severance’ 

iFixScreens.com

Fictional Computer Highlighted: Apple's website showcases the Lumon Terminal Pro, a prop from the series "Severance," among its real Mac products.

Not for Sale: The Lumon Terminal Pro isn't available for purchase; its listing serves as a promotional feature for the show.

Behind-the-Scenes Content: Clicking on the Lumon Terminal Pro directs users to an 11-minute video detailing the editing process of "Severance" using Apple products.

Immersive Marketing: This strategy enhances viewer engagement by blending the show's fictional elements with real-world platforms.

Season 2 Success: "Severance" has surpassed "Ted Lasso" as Apple TV's top-ranking show, reflecting its growing popularity. ?

Season 3 Confirmed: Apple TV Plus has officially renewed "Severance" for a third season, continuing the intriguing narrative.

Innovative Promotion: Listing the Lumon Terminal Pro exemplifies Apple's creative approach to marketing its original content.

Engaging Fans: This tactic creates buzz among fans, fostering deeper connections to the show's universe.

Cross-Promotion: The integration showcases Apple's synergy between its hardware products and streaming content.