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CIRP analyzed Apple Watch sales before the upcoming release of Series 10, Ultra 3, and SE 3 models.
CIRP Report Focus
In Q2 2024, Series 9 led with 43% of sales, followed by Series 8 with 19%, even after restrictions on Series 9 with blood oxygen monitors in the US.
Top Sellers
SE 2 accounted for 12% of sales, while combined sales of Ultra 2 (11%) and Ultra 1 (9%) surpassed SE 2 and Nike edition (5%).
Apple Watch SE 2 Sales
Nearly one-third of Apple Watches sold in the June quarter were older models, showing limited motivation for customers to upgrade.
Older Models Still Popular
Ultra models represented 20% of total Apple Watch sales, which is lower compared to high-end iPhones and iPads that usually account for over 25% of sales.
High-End Models Performance
Apple is likely to focus on Ultra and SE lines in the next generation, with SE possibly getting a plastic finish to reduce costs and attract more buyers.
Next-Gen Expectations
Despite annual updates, the Apple Watch Ultra sees minimal feature changes, while the Series 10 may not offer a significant redesign for the 10th anniversary.
Yearly Ultra Updates Questioned
BGR will continue tracking sales, features, and other news related to upcoming Apple Watch models.
BGR's Ongoing Coverage