Apple iPhone 17 Series: New Features, Pricing, and Colors

Apple has officially released the iPhone 17 series at its “Awe Dropping” event on September 8, introducing not only new technology but also a reshaped lineup. The company has replaced the mid-tier iPhone Plus with a completely new model - the iPhone 17 Air, which Apple describes as its thinnest iPhone ever. Alongside this, the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max bring several upgrades in design, performance, and usability.

Pre-orders for the new models begin on Friday, September 12, with devices arriving in stores on September 19.

Key Takeaways

• iPhone 17 Air introduces Apple’s thinnest design ever.
• ProMotion display and always-on screen now come to all models.
• Pro models bring 8K video recording and Wi-Fi 7 support.
• Expanded color options for every model.
• Prices start at $799, offering choices for different budgets.

iPhone 17: Key Features

The standard iPhone 17 has received several updates to make it more advanced than the previous generation:

• Display: 6.3-inch Super Retina XDR display, 120 Hz ProMotion, always-on display, and peak outdoor brightness up to ~3,000 nits.
• Camera: Dual 48MP “Dual Fusion” rear cameras (Main + Ultra Wide), with improved Ultra Wide detail. 18MP Center Stage front camera with new square sensor for better framing.
• Storage options: Starts at 256GB, also available in a 512GB variant.
• Durability: Ceramic Shield 2 front glass; aluminum frame; IP68 rating (6 meters, 30 minutes) for water/dust resistance.
• Battery / Performance: Powered by A19 chip; “all-day battery life” claimed; fast charging (50% in ~20 minutes with appropriate power adapter).

iPhone 17 Air: Thinnest iPhone Ever

The most talked-about addition to the lineup is the iPhone 17 Air, which sets a new standard for slim design:

• Design: At 5.6 millimeters thin and weighing 165 grams, it is Apple’s thinnest iPhone yet, slimmer and lighter than the iPhone 16 Pro.
• Display: A 6.6-inch Super Retina XDR ProMotion display with Always-On capability, built into a lightweight titanium-aluminum frame, protected by Ceramic Shield 2.
• Performance: Powered by the A19 chip (not A19 Pro), with the new Apple-designed C1 modem for faster connectivity. RAM details have not been officially disclosed.
• Unique Build: Features a new plateau design that integrates the front and rear cameras seamlessly into the slim body.
• Battery: Engineered to provide all-day battery life, with fast-charging and MagSafe wireless charging support.

iPhone 17 Pro and Pro Max: Power and Professional Features

The Pro models received significant performance and design upgrades to meet the needs of power users:

• Display & Battery: Brighter displays with improved thermal management. The Pro Max delivers up to 39 hours of video playback (the longest ever on iPhone).

• Camera Plateau: Redesigned rear housing with three 48 MP Fusion sensors (Main, Ultra Wide, Telephoto). Telephoto supports up to 8× optical-quality zoom, with higher-end stabilization.

• Video Recording: Professional-grade video with ProRes, ProRes RAW, Apple Log 2, and genlock support. Dual Capture lets you film from front and rear cameras at once.

• Performance: Built on the A19 Pro chip with an advanced vapor-chamber cooling system.

• Connectivity: Includes Apple’s N1 wireless chip with Wi-Fi 7, faster 5G, and stronger MagSafe charging.

iPhone 17 Prices

Apple has set the following starting prices for the lineup:

• iPhone 17: $799

• iPhone 17 Air: $999

• iPhone 17 Pro: $1,099

• iPhone 17 Pro Max: $1,199

iPhone 17 Colors

Apple has expanded its color range to give buyers more style options:

• iPhone 17 (Standard): Black, Lavender, Mist Blue, Sage, White.
• iPhone Pro / Pro Max: Deep Blue, Cosmic Orange, Silver.
• Other finishes / frames: Air model introduced with titanium/aluminum mix; standard has aluminum design.

Pre-Order and Launch Timeline

• Pre-orders start: September 12, 2025
• Availability / In-store launch: September 19, 2025

Final Thoughts:

The iPhone 17 lineup represents one of Apple’s boldest updates in recent years. With the introduction of the ultra-slim iPhone 17 Air, significant display and camera improvements, and powerful upgrades in the Pro and Pro Max models, Apple continues to push the boundaries of design and performance. 

The addition of new colors, wireless MagSafe charging across all models, and better durability makes the iPhone 17 range appealing to both casual users and professionals. With prices starting at $799, the series offers options for different needs and budgets, and the official launch is just days away.

If you’re using an iPhone 8 or iPhone X and considering an upgrade, now might be the right time. However, if you want to hold on to your current device, regular iPhone repair services such as screen replacements, battery swaps, or charging port fixes can extend its life and keep it running like new. For trusted and affordable repairs, iFixScreens are the go-to choice. Our expert technicians provide fast and reliable solutions using high-quality parts. Whether it’s a cracked screen, water damage, or battery issues, you can count on iFixScreens. Visit your nearest iFixScreens store today to keep your iPhone in top shape.

FAQs

Q. What is the iPhone 17 price? 

A. The iPhone 17 starts at $799.

Q. What new features are on the iPhone 17? 

A. It has a slightly larger display, always-on ProMotion screen, improved cameras, Ceramic Shield 2, and all-day battery life.

Q. What colors is the iPhone 17 coming in? 

A. Black, White, Steel Gray, Light Blue, Green, and Purple.